Designer
Venmo
Gemfinder
Overview
Design Solution
Iteration
Brand System
Orbit
Food SNS
Explore hidden gems that suit your taste,
enhancing your culinary journey with friends.
2023/11 - 12 (8 weeks)
CHALLENGE
Creating an image based feed not like an existing app design.
Personal Project
SKILLS & TOOLS
UI/UX
System Interface
Identity
Prototyping
Figma
Overview
Track up-to-date hidden spot restaurants
through friends' reviews, saving them,
and making reservations with Gem Finder.
Track up-to-date hidden spot restaurants
through friends' reviews, saving them,
and making reservations with Gem Finder.
Background
Gen Z and Millennials crave diverse culinary
experiences, preferring to explore new
restaurants. However, finding and trusting
new eateries remains a challenge.
experiences, preferring to explore new
restaurants. However, finding and trusting
new eateries remains a challenge.
Problem statement
Users seek a streamlined and engaging
solution for discovering hidden gems
without extra online research
solution for discovering hidden gems
without extra online research
Solution
Improve the browsing experience and expand the cuisine selection by exploring small restaurants with friends and foodies
Improve the browsing experience and expand the cuisine selection by exploring small restaurants with friends and foodies
Research
People seek new experiences and actively search for them.
During their journey, recommendations from
friends and family inspire them to make final decisions.
People seek new experiences and actively search for them.
During their journey, recommendations from
friends and family inspire them to make final decisions.
Competitor Analysis
UXR Insight
People check out new restaurants through social media due to the updated and lively reviews. Word of mouth is important in making their final decision. They need filters for their preferences, such as a vegetarian menu or the availability of a baby highchair.
I interviewed five adults who use Venmo to understand their experiences with
the platform and to learn about their experiences with setting up automatic
payments for recurring bills from other platforms.
I interviewed five adults who use Venmo to understand their experiences with
the platform and to learn about their experiences with setting up automatic
payments for recurring bills from other platforms.
Typical flow of finding a new restaurant
Pain points
What pain points do people encounter while finding a new restaurant?
What are the pain points of other competitor’s products?
What are the pain points of other competitor’s products?
Target Users
Helping small businesses to gain exposure through foodies and influencers,
while expanding cuisine selections for Gen Z and Millennials
while expanding cuisine selections for Gen Z and Millennials
E jihyunbae.design@gmail.com
S LinkedIn, Instagram
© JIHYUN BAE 2024