Designer
Venmo
Overview
Design Solution
Iteration
Brand System
Gemfinder
Orbit
: autopay
Introducing a new transaction feature to address a recurring split payment issue.
2023/10 - 11 (6 weeks)
CHALLENGE
Utilize existing components
and expand their usage to
accommodate new features
at scale.
Personal Project
SKILLS & TOOLS
UI/UX
Prototyping
Figma
Iconography
How do you manage recurring
joint payments with friends?
Background
Venmo is one of popular digital wallet for easy money transfers among friends, with social feed for transaction viewing and interaction.
83% of Venmo users are aged between
18-34 years of age.
Many young adults share living spaces with roommates, resulting in shared monthly expenses like rent, internet, utilities, and subscriptions.
According to a 2018 Pew Research Center study,
nearly 1 in 3 U.S. adults live with at least one adult roommate.
Venmo is one of popular digital wallet for easy money transfers among friends, with social feed for transaction viewing and interaction.
83% of Venmo users are aged between
18-34 years of age.
Many young adults share living spaces with roommates, resulting in shared monthly expenses like rent, internet, utilities, and subscriptions.
According to a 2018 Pew Research Center study,
nearly 1 in 3 U.S. adults live with at least one adult roommate.
“
What challenges are venmo users
encountering with transactions?
Problem
They forget to request or make
payments for their portion of recurring
shared expenses.
payments for their portion of recurring
shared expenses.
Based on the Apartment Guide survey, 22.6% answered
they are arguing with their roommate about finances.
they are arguing with their roommate about finances.
Brief
Set up automatic transfers for recurring
payments, such as fixed expenses,
to ensure joint spending.
Set up automatic transfers for recurring
payments, such as fixed expenses,
to ensure joint spending.
UXR Insight
Users need auto-payment functionality with customizable settings, providing them with a sense of control over their financial transactions.
I interviewed five adults who use Venmo to understand their experiences with
the platform and to learn about their experiences with setting up automatic
payments for recurring bills from other platforms.
the platform and to learn about their experiences with setting up automatic
payments for recurring bills from other platforms.
of using autopayment
· Convenience
· Avoiding extra penalty charges
· Peace of mind
of using auto payments
· Difficulty in keeping track
· Uncertainty about available balance
· Lack of reminder setting capability
· Risk of failed payments
· Potential risk of auto-payment manipulation by others
for setting auto payments
· Addressing issues arising between auto-payments
· Tracking recurring payments
· Quick access to advance recurring payments
· Notifications
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