Research
Every year, thousands of exhibitions open in the city. However, I often struggle to find events that align with my taste. When I visit the event, I take photos of artwork that I like. Although I rarely look at these images again, I keep them for the future reference.
However, the problems arise when planning next exhibition visit.
Problems
Research
Based on research, there are approximately 1,400 galleries in NYC, 94 art museums in New York State, and 2.57 million artists in the U.S. workforce as reported in 2020. Despite these abundant resources for discovering new artists, many people struggle to learn about emerging young artists and find events that perfectly match their preferences.
Define
Expand horizons by curating exhibitions, artists, and objects based on personalized taste algorithms derived from art photos.
User Experience Research
I've interviewed ten individuals who visit exhibitions once every one to three months.
Most interviewee answered:
• The atmosphere of the exhibition space motivate them to visit.
• Photo influences when they are visiting a new exhibition place.
• Space and artist is most important factor on decisions.
• Likely to visit the exhibition aligned to the preferences.
• Don’t realize about the artist of artwork they photographed.
Question 01
What motivates you to visit exhibition?
Question 02
What information influences your decision when choosing exhibitions?
Question 03
What is the most important factor for you when choosing exhibitions?
Pain points they experience when planning to visit exhibitions:
• Missing the deadline
• Lack of informatons about gallery
• Managing ticket though email
• Organizing the photo after visit
Persona
Design
“Orbit”
The path of one body around another, like Earth’s orbit around the Sun, inspires the brand story of Orbit. The vision for Orbit is to become a platform where people gather and expand their interests.
Key adjective for visual concept:
Modern, Refined, Bold, Chic, Sophisticated
Create a mood board and app design concepts to develop a cohesive design system and visual identities.
Information Architecture
Wireframe
Iteration
Image display
Changed the horizontal image scroll section to autoplay gallery view.
V1
Benefit: Images on the bottom part were easily absorb the exhibition concept visually at glimpse.
Downside: User might not aware the vertical scroll feed. Limited explore options about the contents.
Updated version
Benefit: Auto gallery view are not required additional scroll action to view more images.
Provide cleaner section division.
Downside: User might miss additional image on the card.
Related tag
Changed the tag visual more tappable.
V1
Benefit: Visually more aligned with brand style and cleaner view
Downside: Hard to aware as a tappable CTA.
Updated version
Benefit: Look more tappable and it provides more explore.
Detail page background
Changed the black background to gradients.
Initial design was consistent color with the feed background color which is black.
Update to the gradient color to showcase the depth of the page.